Our cafe was opened 18 months ago under the umbrella of the Paleo Cafe franchise. It provides delicious and fresh breakfasts, lunches and snacks following the paleo philosophy and is currently the only 100% gluten free dine-in eating establishment in Canberra. Since we opened we have built up a loyal customer base and a fantastic reputation for clean, healthy food and a friendly, welcoming atmosphere. My husband and I have committed everything to creating a community where people can come and feel comfortable asking questions about the ingredients or about any of the paleo products we have on the shelves. Where possible we happily modify any of the menu items to fit in with individual dietary preferences.
In recent weeks, at very short notice, it has been decided that, in order for each cafe in the group to take the most productive step forward, it is best that they each operate under their own brand. This comes with mixed blessings for us as we welcome the flexibility that being a stand alone cafe will bring but the changes have come unexpectedly and are not part of our current budget planning.
More than anything, we want to be able to continue providing this service to the people of Canberra but we could use some help to get us off to the best start possible.
As part of the change, along with the associated legal changes required, we are also required to change the cafe name, logo & appearance. We are permitted to use the current recipes and systems but we would like to refresh the menu and add nutritional information as well as indicating the dietary preferences each meal is suitable for or adaptable to.
We have decided on a fantastic new name which is "Tallow & Thyme". The name showcases the healthy fats and herbs/spices that are all we need to add to healthy wholefoods to create delicious and nutrient dense meals.
A new logo is currently being designed and we are currently organising quotes from sign writers.
The estimated costs involved in moving away from the franchise and changing brands are:
POS system: $2750
Logo & marketing artwork: $800 - $2000
Fitout changes: $1000 - $5000
Marketing: $1000 - $2500
Website: $3000 - $5000
Menu research & implementation: $500
The variation in costs shows the minimum we would need to spend up to amounts we could spend should we have the ability to do so.
The decision to reach out in this way has not come easily but every week, in the cafe, customers tell us how glad they are that we are there and how much they want & need us to continue. And we want to continue too.
If you would like to help out in any small way we would appreciate it from the bottom of our hearts. In the meantime we will continue to work hard towards our goals and make the changes we need to make.
Yours in health & vitality