WHERE DO I START?

STARTING A CAMPAIGN

1. Pick a type of campaign




There are obvious advantages to Flexible, you get to keep what you raise – which is particularly important if you raise $9,900 and your goal was $10,000.

Fixed/All-or-Nothing campaigns are a great way to encourage people to share your campaign more, particularly when you are offering rewards. People will know that they won’t get their reward unless you hit your target, so they are more likely to share your campaign with their friends!

The All-or-nothing (Fixed) model should be chosen for business campaigns nine times of out ten. Why? Because it gives your supporters the comfort that their contribution will only be taken where enough total funds are raised for the venture to proceed.

Think about it from their perspective, if you were thinking about contributing to a new gaming device or prototype watch in exchange for one of the first versions, you would want to know that your $100 or $200 is safe. If the project only raises $5,000 and it needed $25,000, how will the excess be made up?

These are the thoughts that will result in hesitation from your potential backers if you are running a flexible campaign. Now, there are limited times when this is possible i.e. the project will be funded or the rewards will be offered no matter the total raised, however these are few and far between.

2. Name




Write an interesting title – “Help me with X” is overused and not descriptive, something like “Mark’s Medical Fund”, “Karo’s New Business” or “Jim & Christine’s Wedding” are preferred in comparison.

3. Target Amount



Picking a realistic target is very important, and remember you can always raise more than your target! It’s a good idea to explain to your potential contributors why you need a certain amount, for example – for a holiday campaign for a friend in need, your target might be $10,000, the breakdown could be:

  • $4,200 - 2 x return flights to Europe
  • $3,800 – 38 days accommodation
  • $2,000 – spending money

That that want to be creative can offer “rewards” catered towards particular parts of a campaign (i.e. a $100 level could state – “allow us to enjoy 1 day accommodation, $50 level could state “contribute to a nice dinner for the friend in need”. These are just examples, the main limit is your imagination!

4. Description



This is where you can really get creative. A well written personal campaign will:

  • include an intro and picture of you or the person/s you’re raising funds for
  • a brief description of what you’re raising money for
  • detail for those that want to know more
  • why the cause is important to you
  • tell your story in a clear, short and creative way!
  • most people lose interest very quickly online, try to get your main messages across quickly!

5. Campaign Image & Video



Your campaign image is the featured image which shows up on the campaign page and in the browse campaigns section (see below).


Your campaign video is shown instead of the featured image on the campaign page:


You can only use a link from YouTube or Vimeo, videos from other websites will not work correctly. Uploading to YouTube or Vimeo is quick and free, and this is done to ensure your campaign page loads super quickly! A video should be short and sweet – introduce the team running the campaign and why you are crowdfunding. Videos increase contributions by up to 90%!

6. Rewards



Rewards are a great way to entice your backers and make your campaign interesting. You may consider offering:

  • Events – special access to get behind the scenes or stage, meet the cast, musicians, artist or celebrity. You might offer merchandise and souvenirs. CDs are a great example of a great reward if you are trying to launch an album.
  • Exclusives - you could offer exclusive or sentimental rewards, postcards from travel
  • Even a thank you! Consider a public acknowledgement, for example on your website or Facebook pages

Please note that the majority of backers to business campaigns will want something in return for their support.

Here are a few incentives for you to think about to help you along with launching your business campaign with us. You could offer:

  • The product / service / event – for free, at a discount, or as a pre-order. You could combine these incentives if you are looking at tiering contributions. Early delivery; can you prioritise backers to be the first to get it? See the success of the Pebble watch.
  • Product / service enhancements – for example, ‘investor editions’, ‘collector editions’, the deluxe version, signed copies, extended period of guarantee or servicing.

Check out other campaigns and be creative! Rewards increase your chances of successfully hitting your target by up to 60%!

7. Payment Methods



We have partnered with Stripe and PayPal to provide your contributors with as many ways as possible to quickly and easily contribute. You must have at least one payment method and Fixed campaign must use Stripe at this stage (PayPal is not available for Fixed/All-or-nothing campaigns). Both methods are quick and easy to setup and we recommend setting up both where possible, people will be able to see both methods when contributing.

Setting up Stripe
  • Once you have finished creating your campaign and submit it for review, you will receive an email from Stripe to complete your Stripe account set up.
  • Open the email you receive from Stripe and click the “click here to set your password” link in the email.
  • You can now receive payments – please note you have up to 7 days to subsequently verify your account. Your contributions may not be received if you do not follow the steps from Stripe.
Verifying Stripe
  • On your Stripe Account home page (Known as your dashboard), click “Your Account” in the top right corner and select “Activate Account” from the drop down menu OR click Live in the top left hand corner.
  • To Activate your account, you will need to enter the following details:
    • Your Product: Enter the product you’re crowdfunding or if a personal/charity campaign enter the following in this text box: “I am creating a crowdfunding campaign on OzCrowd”.
    • Account details (for personal campaigns):
      • Your business type: Choose Individual/Sole Trader.
      • Company Number: Leave blank.
      • Business Address: Enter your team or personal address.
      • Website: Enter your teams website address or if you don’t have a website, enter www.ozcrowd.com
      • Business campaigns should enter their business details above.
    • Your personal details: Enter your name, date of birth and address.
    • Credit Card Statement Details: Enter your business name or campaign name as well as your telephone number.
    • Bank Details: Enter the BSB and account number that you want the money you raise paid into.
  • Once you have entered all your details, click the activate account and then enter your email address to confirm your account.
  • You should then get a confirmation message saying “Thanks for activating your account!” which means your account is now live.