There are obvious advantages to Flexible, you get to keep what you raise – which is particularly important if you raise $9,900 and your goal was $10,000.
Fixed/All-or-Nothing campaigns are a great way to encourage people to share your campaign more, particularly when you are offering rewards. People will know that they won’t get their reward unless you hit your target, so they are more likely to share your campaign with their friends!
The All-or-nothing (Fixed) model should be chosen for business campaigns nine times of out ten. Why? Because it gives your supporters the comfort that their contribution will only be taken where enough total funds are raised for the venture to proceed.
Think about it from their perspective, if you were thinking about contributing to a new gaming device or prototype watch in exchange for one of the first versions, you would want to know that your $100 or $200 is safe. If the project only raises $5,000 and it needed $25,000, how will the excess be made up?
These are the thoughts that will result in hesitation from your potential backers if you are running a flexible campaign. Now, there are limited times when this is possible i.e. the project will be funded or the rewards will be offered no matter the total raised, however these are few and far between.
Write an interesting title – “Help me with X” is overused and not descriptive, something like “Mark’s Medical Fund”, “Karo’s New Business” or “Jim & Christine’s Wedding” are preferred in comparison.
Picking a realistic target is very important, and remember you can always raise more than your target! It’s a good idea to explain to your potential contributors why you need a certain amount, for example – for a holiday campaign for a friend in need, your target might be $10,000, the breakdown could be:
That that want to be creative can offer “rewards” catered towards particular parts of a campaign (i.e. a $100 level could state – “allow us to enjoy 1 day accommodation, $50 level could state “contribute to a nice dinner for the friend in need”. These are just examples, the main limit is your imagination!
This is where you can really get creative. A well written personal campaign will:
Your campaign image is the featured image which shows up on the campaign page and in the browse campaigns section (see below).
Your campaign video is shown instead of the featured image on the campaign page:
You can only use a link from YouTube or Vimeo, videos from other websites will not work correctly. Uploading to YouTube or Vimeo is quick and free, and this is done to ensure your campaign page loads super quickly! A video should be short and sweet – introduce the team running the campaign and why you are crowdfunding. Videos increase contributions by up to 90%!
Rewards are a great way to entice your backers and make your campaign interesting. You may consider offering:
Please note that the majority of backers to business campaigns will want something in return for their support.
Here are a few incentives for you to think about to help you along with launching your business campaign with us. You could offer:
Check out other campaigns and be creative! Rewards increase your chances of successfully hitting your target by up to 60%!
We have partnered with Stripe and PayPal to provide your contributors with as many ways as possible to quickly and easily contribute. You must have at least one payment method and Fixed campaign must use Stripe at this stage (PayPal is not available for Fixed/All-or-nothing campaigns). Both methods are quick and easy to setup and we recommend setting up both where possible, people will be able to see both methods when contributing.