How to build a win-back campaign that actually works

Short answer

Start the win-back sequence at 90 days of inactivity, lead with what they bought, and save the discount for the final email.

When to start

Ninety days is the sweet spot for most stores. Earlier and they are not truly lapsed. Later and they have forgotten you.

The three-email sequence

Email one: remind them what they bought and what is new. Email two: show what similar customers are buying. Email three: offer a small incentive with a deadline.

What not to do

Do not lead with a discount. It trains customers to wait for one. Do not send a single email — a sequence outperforms a one-shot every time.

[Author]

[Short author bio — one or two lines on why they know this.]

Put your business on autopilot.

The waitlist is free and open to everyone. Everyone on the list gets our updates; invited businesses hear from us directly — we onboard a few at a time.