Learning Center
Articles on keeping customers buying — recovery, follow-up, win-back, and the data behind them.
When should the first cart recovery email go out?
Send the first email within one hour of abandonment. Conversion drops sharply after two hours and rarely recovers.
28 July 20263 min read
What is a good repeat purchase rate for an online store?
Repeat purchase rates vary by category but most stores underperform. Here is where yours likely stands and what moves the number.
24 July 20264 min read
How often should you refresh Meta ad creative?
Most Meta ad sets show creative fatigue between 7 and 21 days. How to spot it in your own data and what to change first.
20 July 20264 min read
How to build a win-back campaign that actually works
Most win-back campaigns fail because they start too late and offer too little. Here is the structure that recovers customers.
18 July 20265 min read
Email vs ads for customer retention: where should the budget go?
Email costs less per conversion but ads reach customers who stopped opening. The answer is both, but the split matters.
12 July 20264 min read
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